The virtual product begins in the planning phase. Design decisions and customer feedback can be carried out faster and more extensively. Iteration loops are reduced.
Digital models can also be adapted to the respective markets.
The opportunities for producing marketing material equal and sometimes exceed a physical product. Product pictures, function animation, commercials, as well as virtual exhibits.
Today’s blockbusters show the realism that can be achieved in computer graphics. The virtual representation is so astonishing that selling a dinosaur seems feasible.
A story, a sense of realism or the detailed representation of a feature have a huge impact when it comes to customer or investor decisions.